Kenya’s MarketForce formalises its “Troops” project into new B2B e-commerce marketplace

 BY TOM JACKSON Kenyan retail-tech startup MarketForce has formalised its Troops project into a B2B wholesale e-commerce marketplace, which will leverage on gig workers for order collection and fulfilment but will also allow retailers to self-serve through a website and mobile…

Kenyan retail-tech startup MarketForce raises $350k seed funding round

BY TOM JACKSON Kenyan retail-tech startup MarketForce has raised US$350,000 in seed funding to help it build upon its existing momentum and enhance its product to unlock new revenue streams. The investment, which comes from the ViKtoria Business Angels Network…