Kenyan retail-tech startup MarketForce expands to Nigeria

BY TOM JACKSON MarketForce, the Kenya-based B2B platform for retail distribution of consumer goods and digital financial services, has made Nigeria its first port of expansion in the wake of its funding round. Co-founded in 2018 by Tesh Mbaabu and Mesongo…

Kenyan retail-tech startup MarketForce selected for Y Combinator, banks $150k

BY TOM JACKSON Kenyan retail-tech startup MarketForce is the only Sub-Saharan African company selected for the Y Combinator Summer 2020 batch, securing US$150,000 in funding and the inspiration for a new product. Launched in 2018, MarketForce enables consumer brands to optimise how…