MARCO, the most awarded agency in the last decade, specialised in brand building and reputation management, announces today that it is expanding its communication capabilities across the African continent, through the acquisition of a majority stake in Africa Communications Media Group (ACG). This stems from a strong leadership base in the Maghreb region, which has seen the agency successfully support prolific African clients as well as global client’s communication needs in the MENA region from its office in Casablanca, Morocco. In addition, MARCO services well over 100 clients from its now 16 owned offices globally.
For ten years, Africa Communications Media Group (ACG) has been the leading go-to communications consultancy for communication support across sub-Saharan Africa. It is also the largest African-owned agency handling communications solutions for global clients across the entire continent. Africa Communications Media Group (ACG) is headquartered in Johannesburg. In addition, the African PR powerhouse has additional owned offices in Côte d’Ivoire supporting the Francophone market, together with MARCO`s operations in Casablanca, Morocco. Furthermore, Africa Communications Media Group (ACG) has a third office in Nairobi, Kenya that serves as the regional head office for East Africa.
Developing and implementing complete, culturally attuned and effective communications for a complex continent is what Africa Communications Media Group (ACG) does best. Country brand building is one of the main strengths that both MARCO and Africa Communications Group (ACG) share. MARCO has worked successfully on country brand building for governmental agencies on three continents, including in Colombia, Mexico, Morocco and Portugal while Africa Communications Media Group (ACG) has been instrumental in promoting Ethiopia and Rwanda, often heralded as two of Africa’s economic success stories.
MARCO is the most awarded and best-valued global independent agency based in Madrid, specialising in branding and reputation building. Formed by a team of approximately 200 consultants, it has its own offices in Madrid, Barcelona, Lisbon, París, Brussels, Milan, Berlin, Miami, México City, Bogotá, Lima, São Paulo, Casablanca, Johannesburg, Abidjan and Nairobi, as well as affiliated MSL offices in more than 100 markets.
MARCO is a pioneer in presenting new communication paradigms, which consists of transcending obsolete borders. For this reason, it is the first communication agency to produce a docuseries, “The New Frontiers of Communication” available globally through Amazon Prime Video and its own website. The docuseries is based on the methodology patented by the MARCO agency, known as TFCOM ™ (Transcending the Frontiers of Communication ™).