By Eniola Daniel
Renowned global luxury fashion house, Montblanc, has stretched its imprint to the shores of Lagos, opening its first West African retail boutique in the Lekki axis of the state.
The fashion powerhouse has been expanding to African markets in the past few years, with its standalone boutiques in Cote d’Ivoire, South Africa and Morocco. The 115-year-old Maison aims at uplifting the luxury fashion scene in Africa. Its longstanding partner Polo Luxury also facilitated its entry into the country.
Packing various collections of stylish watches, travel accessories and writing instruments, the Lagos Montblac boutique will become the new bus stop for making elegant fashion statements.
Sited on the Ground Level of the Palms Shopping Mall, in Lekki, the Boutique is designed with the Neo² design concept by acclaimed French designer Noé Duchaufour-Lawrance. The design articulates Maison’s long-standing passion for craftsmanship and presents a pure and uncluttered appealing, mixing black, white and wood for a contemporary retail environment that engages and inspires.
The boutique showcases a variety of sought-after collections including the latest Montblanc Meisterstück collection that pays homage to the great literary adventure by French author Jules Verne and brings to life the fantastical story of world circumnavigation through elegant design elements inspired by the themes of the classic adventure. It also houses a collector’s corner showcasing a number of sought-after collector pieces that will be generating interest across the continent, as well as an immersive ink bar experience offering customers the chance to test the full spectrum of Montblanc writing instruments, nibs and inks.
“We are delighted to be opening our first standalone boutique in Nigeria and to be doing so with our longstanding partner in this key African city. “We have been pioneers in luxury on the continent, having introduced Montblanc here almost 30 years ago, and we have full confidence in our long-term future here,” Regional Managing Director, Montblanc Africa, Alain Dos Santos, commented.
Speaking on the relationship between Polo Luxury and Montblanc, Chief Executive, Polo Limited, John Obayuwana said: “Special people like Alain and other people who work at Montblanc have made the friendship very enduring, and that’s what has kept the partnership growing. Integrity is very important at the business level. If we must remain in business, we must also follow global practices and respect the law of the land.prize of 90 million naira and bragging rights as the winner of the biggest reality show on the continent.
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Since the start of the BBNaija: Shine Ya Eye season, the show has remained the most-watched title on the Showmax platform in Nigeria, Ghana and the UK. This is closely followed by the Showmax exclusive talk show, The Buzz, hosted by media personality, Toke Makinwa.