Facebook unveiled a new logo today that’s meant to represent the parent company that owns Facebook, Instagram, WhatsApp, and more. The logo just says “Facebook,” but in a really bland and generic font that looks like it would fit in well on a credit card. A GIF shows the wordmark displaying in different colors to represent the different brands — blue for Facebook proper, green for WhatsApp, pinkish for Instagram, and so on.
The logo is supposed to be put to use in the “coming weeks” within Facebook products and marketing materials. We’ve known for a couple months that Facebook would soon add “from Facebook” within some of its other apps, and it turns out we’re going to see this logo instead of the traditional blocky blue Facebook wordmark.
Facebook has always used its social network’s wordmark to represent the company as a whole. But 15 years on from its founding, Facebook is now far more expansive as a parent brand, and the company apparently felt it was necessary to differentiate the corporate parent from the app.
The new logo also might also be a strange attempt to keep Facebook’s different brands somewhat more distinct amid almost nonstop controversy. Facebook is trying to show that it’s not entirely defined by Facebook the social network — they just happen to share the same name and controlling interests.