Demand Africa (DA), a streaming video-on-demand service that hosts a variety of original and acquired content from the African Diaspora, launches as a premium subscription service on The Roku Channel, the home of free and premium entertainment on the Roku® platform.
Demand Africa’s premium subscription on-demand service includes thousands of hours of content from top distributors and producers on the continent and throughout the diaspora. Current featured programming includes original lifestyle series Africa on a Plate, Care for Color, Muziki Ni, and Minjiba Entertains, popular dramas Battleground and Tinsel, Jacob’s Cross, The Herd and Heist and comedy favorites Africa Laughs, Hustle Lagos and B&B. The service also provides access to a vast curated selection of Black and African films from Nollywood, across Africa and other parts of the world.
“Our mission at Demand Africa is to bridge cultures and connect Black audiences and the African diaspora to the continent. We are very excited to be working with Roku to expand access to the service across the millions of users on The Roku Channel. Roku is a fantastic partner with the ability to deliver multicultural programming to the mainstream. We’re delighted the work of independent and minority-owned companies, like Demand Africa, are available on platforms such as Roku,” said Dean Cates VP of Digital Strategy, Demand Africa.