Nigerian singer and songwriter, Burna Boy is kicking off the week of Nigerian Independence Day with an official takeover of Spotify’s Black History is Now (BHIN) Hub. The takeover falls on the heels of Burna Boy’s recently released album, Twice As Tall.
The collaboration consists of his own personal curation of playlists and podcasts within the hub to uplift fellow Black voices and amplify an extension of the album’s narrative. Burna Boy’s takeover of Black Superheroes features his own inspirational idols, personal predictions of the next Black music superstars taking over the game in Black to the Future, and is joined by Mama Burna herself for a co-curated takeover of Queen to celebrate the pivotal roles women have had in shaping his career. Other shelves of the BHIN hub will include The Elite 5 containing artist profiles of Burna’s five legendary music inspirations: Fela Kuti, Angelique Kidjo, Supercat, Bob Marley, Diddy) and The Giants Of Africa containing Burna’s personal curation of recent new releases and iconic albums from Nigerian icons – all to celebrate the talent and perseverance born out of the most populous country in Africa.
To top off the commemoration, Spotify partnered with Burna Boy to create limited edition comic book Burna Boy cards representing different Burna characters inspired by Twice As Tall themes. Each card will outline the powers each character has and fans will have the opportunity to recreate their own Burna Cards with personal photos or videos through an exclusive IG AR filter. A combination of Burna Boy cards you can find across Spotify socials with select cards you can view inside the BHIN hub.
Burna Boy’s takeover this week marks Spotify’s continued commitment to amplifying Black voices across the audio space – within the Afro-centric genre and beyond. The African diaspora has had a historical influence on music, culture and audio with its impact proliferated by the growing celebration of Black music and artists like Burna Boy, so in 2018, Spotify created an Afro Hub to celebrate and educate fans with the continent’s diverse music cultures. And in 2019, Spotify launched the “Burna Bank” ATM installation in Brooklyn to celebrate his seventh project African Giant.