As Nigeria celebrates its 60th year of independence today, Apple Music has launched the month-long ‘Oshe Naija’ campaign in celebration.
Today marks the 60th anniversary of Nigeria’s independence from the British. In recognition and celebration of the day, Apple Music has launched the Oshe Naija (which translates to “Thanks Nigeria” in Yoruba) campaign. The month-long campaign will highlight the West African country’s rich musical history as well as that of contemporary music heavyweights from the Afrobeats Hits, Naija Hits, Alte Cruise, Afrobeats Workout playlists and more.
Not only will the Oshe Naija campaign feature Nigerian classics, it will also feature new music and its accompanying visuals from both upcoming and veteran Nigerian artists. Additionally, a number of guest playlists will be curated by the likes of Don Jazzy, Beverly Naya, Director K, Del B, Bankulli and several other influential Nigerian personalities.
Speaking about what went into curating his guest playlist; legendary singer-songwriter and producer Bankulli says the following:
“I selected these songs because they have had a huge impact on the Nigerian Music Industry at one point or the other, serving as a major influencer in spreading our music and culture to all corners of the world. These Songs have shaped the perception of people about Nigerians and Africans living in the diaspora.”